CA TOBACCO CONTROL
TELL YOUR STORY
We asked smokers and vapers to tell their quit stories in order to reframe attempts not as failure, but as an important step in the journey towards quitting for good.
AdAge: Duncan Channon Urges People to Quit Smoking by Empathizing with the Struggle
Adweek: Animated Cessation Ads Lean Into Empathy to Inspire Quitting Nicotine
CommArts: Exhibit: California Tobacco Control Spots
🏆 Bronze Clio
Director: Robertino Zambrano
AdAge: Duncan Channon Urges People to Quit Smoking by Empathizing with the Struggle
Adweek: Animated Cessation Ads Lean Into Empathy to Inspire Quitting Nicotine
CommArts: Exhibit: California Tobacco Control Spots
🏆 Bronze Clio
Director: Robertino Zambrano